ENHANCED LEAD MANAGEMENT: Track, manage, distribute and sell high quality leads in real-time

In 2007, online lead generation proved to be one of the fastest growing segments in online marketing, topping out at $1.6 billion in spending in 2007 (www.imediaconnection.com). For a multitude of reasons, advertisers in virtually all industries use online lead generation to fill their customer pipelines—often containing disparate or incomplete data.

As the hosting technology for more than 350 top-tier affiliate networks, DirectTrack is uniquely positioned to help organizations better manage and monetize their online leads by leveraging our tools, resources and vast client base.

This area will be expanded by:

Enhanced Hosted Lead Forms
The current hosted lead form functionality found within DirectTrack will be enhanced to provide an even greater degree of intuitiveness and flexibility. It will also be exposed directly to advertisers, giving them the ability to create their own custom lead forms. Direct integration with our creative services team will also be available to advertisers—providing an additional and/or supplemental resource for high-quality creative development. This, along with enhanced advertiser content, will result in improved conversion rates and increased earnings and EPCs for your programs.

Providing increased functionality to DirectTrack advertisers will efficiently serve your efforts to secure and leverage an increased number of quality long-term partnerships.

Data Augmentation, Lead Scoring and Lead Distribution
As lead information is inserted into DirectTrack—either directly from a form (hosted or posted) or via an API call, upcoming functionality will allow you and your advertisers to optionally append this information with third-party data, as well as score these leads based on internally defined metrics. Once verified and scored, these leads can then be distributed internally to the appropriate resource in order to most effectively act on the lead, or distributed externally to appropriate partners in order to maximize the value of this lead.

Ping Tree
Affiliate networks work with a multitude of advertisers across a variety of vertical industries. In an effort to help you more effectively monetize incoming leads, we will build a system that allows you to sell or auction these leads to multiple buyers in real-time. Business rules and processes will be customizable, so that DirectTrack users can achieve a premium from advertisers willing to pay more for higher qualified and scored leads. Leads that aren´t as highly qualified or scored can be targeted to those advertiser audiences looking to pay less per lead. The new ping tree will work in conjunction with our lead scoring and augmentation services—giving you greater control over your entire incoming inventory.