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Direct Response Technologies, based out of Pittsburgh, Pennsylvania, has been powering the global online marketing industry since 1994. In 2006, our proven expertise as the leading provider of affiliate marketing and tracking software was further enhanced—as we proudly became a business unit of Digital River, Inc. Today, the world´s leading merchants, advertising networks and ad agencies depend on our robust performance-driven solutions and proven expertise to help them build, manage, optimize and grow their global e-commerce business.
Direct Response Technologies´ flagship solution DirectTrack® continues to set the bar as the world’s premier affiliate marketing and tracking platform. We help clients create incremental revenue streams while enabling them to operate more efficiently and cost effectively. Our proven technology supports a broad range of business models and industry verticals. For the past decade, we’ve been the industry leader—powering privately-owned performance marketing solutions such as: affiliate programs, channel and OEM partner programs, and emerging markets like social media and mobile marketing. Leveraging the success of our company and our over 500+ global customers, we have envisioned and built the world’s largest performance-based advertising marketplace as an additional revenue generation tool for clients and the industry.
Direct Response Technologies is part of the Digital River family of companies—a group of e-commerce and e-marketing experts committed to providing companies big and small with everything they need to successfully build, manage and grow profitable online businesses on a worldwide basis. Some of the world’s leading multi-national companies use Digital River’s portfolio of comprehensive e-commerce technology, tools and services to drive online results for the Internet’s biggest brands. Founded in 1994, Digital River (NASDAQ: DRIV) is headquartered in Minneapolis, Minnesota, with offices located across the United States, Europe and the Asia Pacific. For more information about Digital River and our family of companies, visit www.digitalriver.com.
(1994) Direct Response Technologies founded under the name Advertising Concepts, Inc.
(1997) DirectTrack created to power DirectLeads—also part of the Digital River family, and the longest running CPA network in the industry
(2002) Company migrates from a media services company to a technology solutions provider—enabling merchants, agencies and affiliates to utilize the DirectTrack platform to either run their own affiliate program or start a network
(2004) Industry-exclusive ad sharing and campaign distribution portal (CrossPublication™) launched—enabling DirectTrack clients to expose their campaigns in real time to hundreds of participating networks
(2006) Company acquired by global e-commerce solutions leader, Digital River, Inc.
(2009) DirectTrack releases its revolutionary version 8.0—which includes new functionality such as hybrid tracking (cookie-based and cookie-less tracking), mobile (SMS) ad delivery, and next generation APIs
(2010) DirectTrack introduces View-Through (post-impression) Conversion Tracking, along with its groundbreaking Performance Ad Marketplace, the world’s largest proprietary performance-based advertising/campaign distribution marketplace