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DirectTrack Big Management is a PPC tracking and bid management solution for affiliate marketers. This unique tool is powered by KeywordMax and integrates with two sources: 1) DirectTrack, which powers hundreds of affiliate networks, and 2) all major PPC search engines including Google, Yahoo!, MSN, Miva, and Kanoodle.
As an affiliate, you use DT Bid Management to automatically track and manage the keywords that you are bidding on for any DirectTrack powered Merchant or Affiliate Network. As a DirectTrack Merchant or Network, you can not only offer the DT Bid Management tool to your affiliates, but you can use it yourself to bid on PPC terms for your own campaigns.
- Requires no additional tracking code – the DirectTrack pixel codes are already in place to track conversions
- Manage all of your bids through 1 interface – Using DT Bid Management you can manually update your bids or create bidding rules to automatically change bids based on performance
- No more confusing spreadsheets for reporting – the DT Bid Management tool pulls data from DirectTrack & each search engine to provide a quick and ease view of all keyword conversions
- Each DT Bid Management account can be used across any DirectTrack Merchant or Network – you can access your account regardless of which DirectTrack powered affiliate interface that you are logged into
- Multiple linking options – As an affiliate, you can choose to send traffic directly to an advertiser or create your own landing ‘jump’ page before the user hits the advertisers site
ROI Tracker: Track clicks, ad spending, and commissions in easy to read reports for Yahoo Search Marketing, Google Adwords, MSN adCenter, Miva UK and USA, and Kanoodle. Reporting includes:
- Automated tagging of affiliate DirectTrack urls with keyword tracking information
- Import and display of the number of total actions and earned commissions for each affiliate campaign
- Import and display of clicks and ad spending directly from your account with each ppc search engine
- ROI reports viewable by date range, keyword, and engine
Bid Director: Automate the management of your bids across many different search engines all from one interface. Apply bid rules to bid to position, day parting pause/unpause rules, set your max bid, use gap surfing, and bid jamming. Plus, you can optimize your bids to obtain a desired Cost Per Action (CPA) target, profit, or ROI goal based on your earned commissions.
Click Auditor: Monitor your PPC campaigns for fraud. Quickly view reports on repeat IP’s, visitors from unwanted countries, trends in click and conversion rate behaviors, and a break-down of the performance of each engine’s publishers.
Keyword Builder: A keyword suggestion tool that provides information including: related keywords, synonyms, and misspellings, the number of competitive bidders on each term, and the estimated number of monthly searches on each term.
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DirectTrack Bid Management is compatible with DirectTrack only. If you would like to use KeywordMax with other affiliate programs, please email your suggestions to: Suggestions
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Contact A Rep:
730 Holiday Drive
Building 8
Pittsburgh, PA 15220
T: 412.921.6881
F: 412.921.1844
TF: 866.773.4460
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