Whitepaper: Key Emerging Trends in Performance Marketing

The performance marketing industry has seen significant change and the strategies that worked ten years ago may not be as effective today. As performance marketing continues to become a more prevalent strategy within the overall online marketing mix, innovators and early adopters are leading the way in testing new models and setting trends.

To maximize ROI, publishers and advertisers need data – and lots of it – to focus their campaigns and increase their ROI. The walls between the various digital media silos are breaking down and the visionaries will be the ones who quickly adopt new ways to target their messages and stretch their marketing dollars. This whitepaper explores the latest trends in performance marketing and the factors and technologies that today’s marketing leaders need to consider. Topics include:

• The latest research on performance marketing.
• Trend: The changing face of display marketing.
• Trend: The advent of new commission models.
• Trend: The impact of emerging technologies.

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