Direct Response Technologies Adds New Features to its DirectTrack Fraud Management Toolkit

PITTSBURGH – Jan. 9, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, has added new fraud management features to its DirectTrack® affiliate marketing platform. Part of a robust fraud management toolkit, the new features are designed to help affiliate networks and merchants spot and eliminate suspicious online activity as well as minimize operating costs and reduce manual processes. 

The new fraud management toolkit provides greater data mining capabilities and draws upon DirectTrack’s proprietary fraud database, which supports non-personal identifiable information (PII) data. The features of the toolkit include:

• Affiliate quality scrubbing feature that flags suspicious activity;

• Exclusive third-party data qualification partnerships;

• Customizable fraud meter for greater flexibility and control; and

• Fraud traffic trending alerts that warn clients of unusual traffic and conversion patterns. 

“Affiliate networks and in-house affiliate programs constantly struggle to stay ahead of fraud trends to protect their profits and reputations as well as ensure customer confidence,” said George Bordo, general manager, Direct Response Technologies. “DirectTrack helps clients mitigate risk by giving them the advanced tools needed to proactively detect suspicious actions and eliminate fraudulent activity.”
 

To learn more about DirectTrack or its fraud management toolkit, stop by booth #301/303 at Affiliate Summit West on Jan. 8-10, 2012, or visit www.directtrack.com/ASW12.

About Direct Response Technologies

Direct Response Technologies, the architect of the DirectTrack® affiliate marketing platform, provides best-in-breed technology to some of the world’s most powerful performance marketing and affiliate programs. Merchants and networks choose Direct Response for the reliability, scalability and accuracy of its solutions. A trusted advisor since 1994, Direct Response helps clients drive revenue, improve efficiency and increase brand visibility through global customer acquisition and offer distribution programs. For more information about Direct Response Technologies or DirectTrack, visit www.directtrack.com or call (866) 773-4460.

DirectTrack is a registered trademark of Direct Response Technologies. All other trademarks and registered trademarks are trademarks of their respective owners.

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